A logo is a specially designed, stylized abbreviated form of the company name, often in the original design. The logo is a unique visual image that represents the company and its products. It is aimed at creating a positive and unforgettable image in the minds of people. In addition, an effective logo can stimulate sales, delivering the necessary information to the consumer, acting as a representative of the company. It should also stand out among competitors.
In the conditions of tough competition, it is very important that the logo contributes not only to the initial memorization, but also to the subsequent "recognition" of your company and your product when the consumer chooses services or products among other goods on the market.
And remember: the effectiveness of your chosen logo and corporate identity will depend on the image of your company in the market of goods and services.